![]() During this time period, Ajinomoto modified AJI-NO-MOTO's recipe by using amino acids from sugar cane instead of soybeans, which allowed the seasoning to be produced locally in the countries it was exported to, which reduced shipping costs for the company. Because of these partnerships, Ajinomoto began selling Kellogg's corn flakes and Knorr soup in Japan and created its own brand of mayonnaise. In the 1960s, Ajinomoto began to diversify its production by securing alliances with international food companies, including the Kellogg Company in 1962, CPC International Inc. In 1950, sales in Japan resumed after the lifting of postwar sales controls, surpassing pre-war sales by 1953. In Europe, AJI-NO-MOTO was used as a seasoning by many processed food manufacturers, including Maggie GmbH and C.H. By 1950, exports accounted for 95% of the company's revenue, with exports to Southeast Asia, Europe, and the United States increasing in subsequent years. In May 1949 Ajinomoto was listed on the Japanese stock exchange. In 1947 production of the seasoning resumed, in addition to the production of new food products such as nucleic acid-based seasonings and processed foods. In April 1946, the company changed its name to Ajinomoto Co., Ltd. By 1942, production of the seasoning was reduced to 1,000 tons before completely stopping by 1944 due to World War II.ġ945–1979: Post-war Japan and diversification Īfter World War II, Ajinomoto was slow to resume production of its seasoning as it lacked sufficient funds to continue production and its factory had been destroyed. Due to Japan's increasing isolationism in the late 1930s, the production of AJI-NO-MOTO decreased from 3,750 tons in 1937 to 2,339 tons in 1940. Between 19, seasoning production increased from 1,077 tons to 3,750 tons, with revenue rising from 13 million yen to 27 million yen. In the United States, the seasoning, labeled by the FDA as a "Vegetable Protein Derivative", sold poorly on the consumer market, but Ajinomoto expanded their operations in the United States in 1931 due to mass orders of the seasoning by H.J. To lower the cost of mass production, the seasoning's wheat was replaced with soybeans, as the price of the latter at the time was lower than the former's. Between 19, revenue from the seasoning's sales rose from 2,799 thousand yen to 10,543 thousand yen, largely due to increased exports of the product to foreign markets. The company opened new offices in Singapore and Hong Kong in 1927 and in Taiwan in 1929 to distribute its product throughout Southeast Asia. In 1918 Ajinomoto exported 20.5 tons of its seasoning, accounting for a quarter of its total sales. Because of rising Japanese exports after World War I, Ajinomoto opened offices in New York and Shanghai in 19, respectively. Despite rising sales, Ajinomoto experienced a deficit during its first ten years due to altering its methods of production and lowering its prices to get its product into ordinary households, among other reasons. Japan's improved economy after World War I resulted in output hitting 84.6 tons and sales reaching 1,563,000 yen in 1918. In 1914 Ajinomoto built a new factory in Kawasaki to expand its production of flavoring. Output gradually increased from 4.7 tons in 1910 to 23.3 tons in 1913, with sales reaching 400,000 yen. Ajinomoto primarily marketed the seasoning to housewives by using their trademark, a housewife in an apron, in newspaper advertisements, on signboards, and on-ground stamps. In April 1909, Ajinomoto presented Ikeda's seasoning under the brand name "AJI-NO-MOTO" at a new product exhibition event in Tokyo, and began selling the product the next month. He created the seasoning after discovering that MSG was the source of a flavor that he called umami. Ajinomoto was created to let Ikeda, a professor at Tokyo Imperial University, sell monosodium glutamate (MSG) seasoning made from wheat that he invented and patented. was created in 1908 as a subsidiary of Suzuki Pharmaceutical Co., Ltd., which was founded in May 1907 by Saburosuke Suzuki II and Kikunae Ikeda. ![]() Oil painting of the Kawasaki factory from the 1910sĪjinomoto Co., Inc.
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